03 Aug WHY SOCIAL MEDIA MARKETING IS PERFECT FOR SMES
In today’s fast-paced world of digital marketing it may seem all but impossible for small or medium businesses to catchup to the efforts of world-leading brands. Marketing, for these types of companies has always been somewhat of a challenge, usually due to the costs associated with just about any form of advertising.
Fortunately, social platform marketing has grown into one of the most effective approaches that any brand, big or small, old or new, can take to getting their name out of there, and the benefits that it offers also makes it perfect for new, small, or limited brands and elevates them brilliantly.
Let’s take a closer look at how:
RESULTS COME FAST
Setting up social media marketing campaigns doesn’t take long, especially if you already have all your branding and marketing plans together. It’s a matter of creating a page on the relevant social platform, getting your artwork and posts up, and putting them in front of the right people through boosting and targeting.
Compared to other approaches to marketing, you could start seeing results as early as within the week, even sooner if you’re already established on a particular platform, as opposed to other types of campaigns which may take weeks, even months, to yield noticeable results.
INVEST WHAT YOU WANT TO
Want to give your business the social media boost it deserves? Social media marketing is the way to go! With a dedicated team, you can post more often and engage with your audience on a personal level. Get ready for increased brand awareness, a more positive brand image, and higher website traffic.
Say goodbye to crickets chirping on your posts and hello to a buzzing community! Social media marketing not only generates excitement about your company or product but also enhances customer service and builds networks with other businesses.
Don’t miss out on the endless possibilities social media marketing can offer.
MEASURE YOUR PERFORMANCE
Almost all approaches to social platform marketing provide some kind of measurement tools to gauge the spend and performance of adds, so that advertisers can calculate a return on investment. Platforms like Facebook and Instagram, for instance, provide detailed insights into the reach and quality of posts, how they are being engaged with, and who is sharing them.
These metrics can then be used to enhance future campaigns by concentrating on what wrings in the best results.
SPEAK TO YOUR AUDIENCE WHERE THEY HANG OUT
Welcome to the digital age of the 21st century, where social media platforms have become the go-to for people from all walks of life. Everyone seems to be spending a lot of their time on these platforms, and as a business owner, it’s essential to tap into this massive audience base.
With millions of people using social media every day, you have a golden opportunity to showcase your business and connect with a broad range of interested individuals. From food enthusiasts to fitness fanatics, and from fashionistas to music lovers, you can find them all in one place – social media.
This means that, somewhere within that mixture of unique individuals with their own preferences and interests, you will almost certainly find a high concentration of people who would be interested in your offers, if only they knew about them.
Which brings us to our next point, targeting those individuals in particular to get a better return on your investment…
REFINE WHERE THE MONEY IS SPENT
Almost all social media platforms provide marketers with detailed tools for targeting specific types of people. This ensures that your message (and the money behind it) is not wasted on people who are likely going to show no interest.
You can target audience members based on their interests, demographics, and even their browsing history (on some platforms life YouTube and Facebook), to ensure that you are only marketing to people with the highest chance of converting into customers.
MEASURE YOUR PERFORMANCE
Social media marketing is one of the most effective platforms for ‘woprd-of-mouth’ style marketing. If you offer an experience that your customers loved, there is a high chance they will give you kudos for that on social media.
If you are already marketing on platforms like Facebook when this happens, you will likely see their own community take an interest in your brand, which basically provides you with free advertising if you handle it correctly.
Everybody wins!
CONTACT THE SOCIAL SPECIALISTS FOR DETAILS
If you would like to know more about how our team of industry experts can enhance your social media marketing at less of a cost, be sure to get in contact with the Social Specialists today or visit our website for details.
RESULTS COME FAST
Setting up social media marketing campaigns doesn’t take long, especially if you already have all your branding and marketing plans together. It’s a matter of creating a page on the relevant social platform, getting your artwork and posts up, and putting them in front of the right people through boosting and targeting.
Compared to other approaches to marketing, you could start seeing results as early as within the week, even sooner if you’re already established on a particular platform, as opposed to other types of campaigns which may take weeks, even months, to yield noticeable results.
INVEST WHAT YOU WANT TO
The costs associated with effective marketing are usually what put small or medium businesses off, with expense often climbing into the tens if not hundreds of thousands.
Very few smaller brands have the liquidity for this, which has historically cut them out of some of the more effective approaches.
Social media marketing does things a little differently.
You pay what you want to on most social media platforms, with even the smallest budgets getting some kind of return on investment.
